Monday, September 5, 2016
Before Labor Day, of course - Women in White by Auguste Oleffe 1867-1931
Auguste Oleffe (Belgian painter, 1867-1931) July in Newport 1911
Auguste Oleffe (Belgian painter, 1867-1931) Jeune fille au bord de l'eau, Kun
Auguste Oleffe (Belgian painter, 1867-1931) En août 1909
The American dictum that women shouldn't wear white clothing before Memorial Day & after Labor Day has been around at least since the Civil War. The wives of the super-rich dominated high society after the Civil War. As more & more people became financially successful, though, it was difficult to tell the difference between "old money" in elite families & those who only had "new money." By the 1880s, in order to tell who was "acceptable" & who wasn’t, some elite women felt it necessary to create fashion "rules," that everyone "in the know" knew to follow. Not wearing white outside the summer months was one of these rules. In the non-air-conditioned early 20C, the summer "season" was defined by Memorial Day & Labor Day, when those-who-could flocked from town house to seaside "cottage" or mountain "cabin" to escape the oppressive summer heat. City clothes were left behind in exchange for lighter, whiter, summer costumes. Come fall, as well-to-do families returned to the city, more formal, darker city clothes were donned once more. And many in the large cities heated their environs with coal. The soot from the coal spread through the heated indoor spaces & coal dust quickly would stain light garbs. So folks changed to a darker wardrobe around Labor Day. This coincided with the growth of fashion magazines available to all levels of society. The magazines reflected the no white after Labor Day rule in the glossy, seductive pages of Harper's Bazaar & Vogue, which set the fashion tone for the country. This practice progressed from tradition, into rule, & finally into an identifiable cultural faux pas for decades into the 20C.