The most famous 19C English pattern & craft devotee was William Morris (1834-1896), who believed that art & society are inextricably linked.
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Art for Morris meant not only the fine arts of painting & sculpture but "that great body of art by means of which men have at all times ... striven to beautify the familiar matter of everyday life."
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He believed that such art arose from a basic human instinct to create, & was "a joy to the maker & user alike" which satisfied personal creative talent & enriched society as a whole.
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But the traditions upon which such art rested - the skills of the artist-craftsman, which Morris saw exemplified in medieval workshop practice & the guild system - had been eroded.
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Since the Renaissance, the concept of the artist as a unique & special genius had led to a diminution in status of the craftsman & an inevitable division between the fine & decorative arts.
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This distinction had a particularly adverse effect on applied art, especially during the 18th-century, when the rise of an affluent middle class led to an increased demand for furniture & furnishings. In 1861, William Morris founded the decorative arts firm of Morris, Marshall, Faulkner & Co to undertake carving, stained glass, metal-work, paper-hangings, chintzes (printed fabrics), & carpets.
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Morris revived old crafts & traditions, often immersing himself in historical texts or seeking out craftsmen from whom he could learn dying arts. The company's offerings soon extended to include, besides painted windows and mural decoration; furniture; metal & glass wares; cloth & paper wall-hangings; embroideries; jewelery; woven & knotted carpets; silk damasks; & tapestries.